About Clear Capital

Clear Capital is a national real estate valuation technology company with a simple purpose:

We build confidence in real estate decisions to strengthen communities and improve lives.®

Our field valuation services, property data and analytics tools, and collateral review platform technologies provide our customers with a complete understanding of nearly every U.S. property.

Our Story

Clear Capital began in the mountain town of Truckee, California in 2001, when we pioneered simple, web-based valuation technology solutions to enable our industry to transition away from paper and into the modern era. We continue to modernize valuation with innovative technology — automated valuation models, collateral underwriting software, hybrid appraisal, and property data collection tools, to name a few — all while maintaining our promise from day one: to go wherever it leads and do whatever it takes to serve our customers with remarkable technology and uncompromising service.

Our Mission

Clear Capital’s mission is to build confidence in real estate decisions to strengthen communities and improve lives.

After two decades of working with amazing customers, partners, team members, real estate agents, and appraisers, we have found it fairly simple to describe what we aspire to do. The journey to express our core purpose began with a mantra we still use today: Wherever it Leads, Whatever it takes®. We find any path to deliver value for our customers, from hiring Alaskan dog sleds, renting seaplanes, or paying vendors on time months before we got paid — this is all part of our mission.

This mantra led to other core values that drive everything we do — hiring, training, and business decisions.

Our How

We take a long-term approach to doing things right: ethically sourcing our data, releasing products and solutions only when we’re confident they’re ready, and working diligently to build a track record of success. We serve one of the most highly-regulated industries in the world, but we strive for simplicity over complexity to create best-in-class products and solutions that are delightful to use and provide the best customer service in the industry. 

The combination of our extensive database of information on nearly every U.S. property, our more than 20 years of boots-on-the-ground valuation practice, and our industry-leading data science expertise makes us unique as an industry veteran with a pioneer spirit.

The Clear Capital Difference

Our customer experience

Our high-level customer service experience, combined with innovative technology fuels our ability to provide insightful and unique first-party data to our customers. We have an unwavering desire to solve your hardest problems. But most importantly, we help our customers make their customers’ experience better.

A culture unlike any other

Our company culture is the union of the tenacious, outdoor-loving, neighborly spirit of Lake Tahoe with the Silicon Valley-fueled belief that technology can solve real problems. We have employees that are crazy enough to jump off of a mountain on skis, and kind enough to pull you out of a snow drift in the middle of the night.

Our values

The theme of our values is clear (pun intended) — the impact we have on people matters. We strive to positively impact people equitably and include all types of people. It is not enough to create a successful business. We aspire to our principles, and we believe that if we achieve them, success will take care of itself.

Learn more about Clear Capital

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